Digital Marketing Manager for HID Global
Location: Lanškroun, Czech Republic (headquarters of HID Global in USA)
The Marketing Manager is responsible for planning, leading and executing marketing campaigns, integrating with the corporate segment marketing teams, local sales team, as well as aligning with the business units on campaign priorities, plans, and developing demand creation programs.
Specific responsibilities include defining buyer persona targets in target markets and regions, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated, multichannel marketing activities, allocating budget, and setting program goals, measurement criteria, and tracking key performance indicators.
The qualified candidate will be able to demonstrate strong digital acumen and a successful history in a B2B marketing role with responsibilities including campaign strategies aligning with brand building, lead generation aligned with the overall segment business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A demonstrated ability to leverage the power of digital marketing in lead generation, research new markets and drive content strategy is essential. This position will report to the Head of Marketing, IDT and will work in partnership with multiple disciplines including Sales, Communications, Product/solution marketing and Corporate segment marketing.
This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time. A self-starter with strong leadership experience, marketing communications and integrated digital marketing experience, and technology B2B marketing experience would be ideally suited to this position.
HID Global is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation
If you are interested in being part of our team, apply for this position at the link below:
For more information please contact our HR: holubarova@lux-ident.com, mob. +420 770 143 273
LUX-IDent s.r.o
Tovární 368
563 01 Lanškroun
Phone: +420 465 352 500
Web: www.lux-ident.com